How to create an effective visual message

In looking at Tobias’ collage work, we don’t see the most important elements at first sight. Especially, not the ones that are missing. Like the small white dot, next to the elephant’s trunk and the rest of the elephant’s herd, which we would expect to see because elephants are sociable animals who live in herds. Unfortunately, this elephant is the last one to survive.

This is Tobias’ way to call our attention to the need for the protection of elephants, that because of human greed, lose their tusks and their families.

In his next steps, Tobias is creating a version of his work, depicting the desired world for elephants.

For this next stage, Tobias has brought his original collage into Photoshop and has learned to duplicate, scale (resize) and create a stroke (outline), to present a happy and healthy herd of elephants in their habitat, in the wild. 

Thank you very much, Tobias, for your strong ethical, environmental message and for teaching us how to create an effective visual message by removing expected elements rather than displaying them!